President & Chief Executive Officer
Joe joined Catalyst as president and chief executive officer in October 2013. Prior to joining Catalyst, Joe held executive positions in sales, marketing and operations spanning over 30 years of experience in the pulp and paper industry. Most recently, he served as president and chief executive officer of Canfor Pulp. His leadership achievements include best of peer group financial performance; negotiation and oversight of major business and strategic development initiatives; and continuous improvement in operations, cost and organizational management.
Joe holds an MBA from the University of Western Ontario and a Bachelor of Forestry from the University of British Columbia.
Vice-President, Finance & Chief Financial Officer
Brian Baarda was appointed vice-president, finance and chief financial officer in November 2009. He brings 20 years of industry experience, most recently as vice-president, operations accountable for recycled paper production and facilities.
Prior to that he was vice-president of Powell River Division, and from 2003 to 2005 he held the role of vice-president, supply chain. He joined the company in 1989 and has worked in several locations and held a number of senior accounting and analysis positions until moving to the operations side of the business in 2001 as the pulp mill manager at the former Elk Falls Division, a role he held until 2003.
Senior Vice-President, Sales & Marketing
Jim Bayles joined the company in 1976 and has held various senior positions within the sales and marketing group throughout his career. Most recently, Jim served as vice-president and general manager, Newsprint International.
Jim holds a BSc degree from the University of Waterloo and a MBA from Golden Gate University, San Francisco, California.