What We Stand For
We believe in:
| setting tough goals and making them happen | |
| being considerate of others | |
| being honest and trustworthy | |
| communicating openly and respectfully | |
| acting on what we say | |

We aim high
| For investors, we work hard to be a market-leading company that delivers superior returns and value. | |
| For customers, we work to exceed their expectations and anticipate their future needs. | |
| For employees, we work to sustain an environment that is challenging, interesting, rewarding and safe, and to stand for values they can embrace. | |
| For unions, we work to be regarded as a partner, open to concerns and committed to solutions, and a leader in labour-management relations. | |
| For communities, we work to be a socially responsible organization that considers community interests as well as economic realities. | |
| For citizens of B.C., we work to conduct ourselves in ways that reflect well on our province and its people. | |

