Unfold Online -- issue 02 October 2007 -- Catalyst
In This Issue
Read. Recycle. Renew.

In Our Next Issue: Certification Standards Contact Us For questions or inquiries, contact your account representative.

For feedback related to Unfold Online, contact:

Lyn Brown
VP Corporate Relations & Social Responsibility
604-654-4212

For general inquiries: freshthinking@
catalystpaper.com


As a pioneer of a sustainable paper industry, Catalyst Paper knows that no good paper should go to waste. In fact, Catalyst operates Western Canada’s largest paper recycling facility, supplying de-inked pulp to our paper mills for a range of products best suited to its use.

More than ever, paper recycling is emerging as a key step to making full lifecycle use of fresh wood fibre. Whether it’s recycling daily newspapers and paper packaging or basing buying decisions on paper content, consumers are expecting more and are taking steps that are fundamentally changing our industry.

However, as many publishers and retailers are discovering, recycled paper alone doesn’t address the pressing need to be planet-friendly. Increasingly, consumers are peeling back the "recycled" label and looking at the manufacturing processes and practices behind the products they buy. From a company’s recovery methods and greenhouse gas emissions to its labour practices and social responsibility claims, every part of its makeup can factor into a customer’s buying decisions.

As you’ll see in this and coming issues of Unfold Online, we strive to anticipate consumer expectations. With our lighter papers, recycle capacity, certified fibre, constructive relationships with environmental groups and a carbon light renewable energy basket, we are making sustainability an advantage for your business and ours.

We hope you find this issue on recycling a helpful resource in choosing paper that's right for you, your customers and the planet.

Tom Crowley
Senior Vice President, Sales and Marketing
Read. Recycle. Renew. -- The Importance of Recovery
Paper cannot be recycled if it’s never recovered. While the optimal scenario is for paper to be collected in a paper-only waste recovery stream, many municipalities opt for less costly single-stream collection systems that mix paper with other recyclable waste. The result is increased contamination and reduced process efficiency.

Today, as operator of a dedicated paper recycling business, Catalyst processes almost 70% of all the old newspapers and magazines collected in Alberta and British Columbia, Canada. In fact, our de-inking plant was the first of its type in Western Canada, processing 166,000 tonnes of recovered paper each year and generating 148,000 tonnes of de-inked pulp for use in our mills. Our recycling facility is certified under the FSC post-consumer waste standard.

Making Best Use of a Scarce Resource
Currently, only 53% of paper in North America is collected for recycling, with a growing trend towards offshore export of recycled fibre. Given international recovery rates for waste paper as high as 70%, we believe there’s opportunity in North America to improve the rate of recycling. What’s more, Catalyst is committed to improving those numbers. That commitment includes our ongoing work with Metafore, an Oregon-based non-profit group to increase the availability of paper products with a strong environmental pedigree.

Recycled fibre is a scarce and valuable resource that needs to be used wisely. That means putting it into products that are most suited to its lower brightness and strength. Simply put, recycled fibres in products like cardboard and newsprint result in far better use of the resource, allowing a larger proportion of the incoming paper to end up being reused rather than rejected in the recycling process.

Cardboard, packaging and uncoated groundwood grades like newsprint use about 90% of a waste paper stream, while coated papers use only 70%. Considering that about 54 million tonnes of paper are now recycled annually in North America, grade placement impacts the fate of about 11 million tonnes of paper!

Looking Beyond the "100% Recycled" Label
The demand for recycled paper greatly exceeds the supply. Furthermore, there is a finite limit to recycling, since paper fibres can be reused only about five times before they begin to unwind and break down. That means there is an ongoing reliance on fresh wood fibre.

As a company focused on a holistic rather than a prescriptive approach to sustainability, Catalyst believes that one of the most important steps in looking beyond the "100% Recycled" label is to consider every step of the production process.

We operate our mills on inputs that are 84% waste products. This includes sawdust, wood chips and pulp logs inappropriate for dimensional lumber. What’s more, 72% of our fibre comes from certified suppliers, with our chain of custody system providing additional transparency and third-party verification of our fibre sources.

And Catalyst’s recycling and recovery efforts are not limited to paper. Our mills rely on efficient technologies to optimize our use of steam, electricity and chemicals. We use residual wastes as fuels, soil enhancers and composting aids. We now use methane recovered from landfill waste to power our paper recycling facility. And, boiler upgrades ensure we can maximize the burning of waste wood and bark at our mills, dramatically reducing our fossil fuel use and carbon emissions.

The result of this ongoing commitment is a more responsible and competitive product that leaves a lighter footprint on the planet. So when our customers look beyond the recycled content label, they discover paper products that truly reflect forward-thinking social values and environmental priorities.
In the next issue:
Certification standards, choices and chain of custody.

Find out more about Catalyst Paper and our lighter footprint.