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What's the problem with greenhouse gases? In a nutshell, emissions of carbon dioxide and other greenhouse gases increase global temperatures by stopping heat from radiating into space. The resulting climate change is having swift and widespread environmental consequences around the world.
What can we do? At Catalyst, world-class carbon performance and the development of offerings such as Catalyst Cooled paper is an outcome of all our sustainability initiatives. Our commitment starts with lighter basis weight paper production and includes energy efficiency, renewable fuels, and recycle use.
In one particular success story, we reduced our greenhouse gas emissions by more than 70% (see charts below) by shifting from fossil fuels to cleaner biomass fuels (accounting for 67% of our reduction), promoting energy efficiency (23% of our reduction), and phasing out older and inefficient machinery (10% of our reduction).
Our manufactured carbon-neutral paper
The term "carbon neutral" refers to any activity that does not increase the overall concentration of greenhouse gases in the atmosphere.
Here's an example: We say that certain Catalyst Cooled products are "manufactured carbon neutral" because we reduce greenhouse gas emissions as much as possible and then balance the remaining emissions through the purchase of carbon offsets.
Although greenhouse gas emission occurs at every stage of the paper supply chain (from forest floor to customer's door), we focus on and verify that select Catalyst products are carbon neutral only at the manufacturing stage. Why? Because paper production accounts for the bulk of any publication's carbon footprint—and because manufacturing is the only stage of the supply chain that we fully control.
For carbon-neutral verification, we work with a number of recognized partners, including Det Norske Veritas (the world's largest accredited carbon verifier), EcoNeutral ERA Inc., World Wildlife Fund, and the Pembina Institute, an independent environmental policy and research organization.
Catalyst and carbon offsets
A carbon offset is an activity that neutralizes all or part of the greenhouse gases emitted from one source by either reducing the emission or increasing the absorption of greenhouse gases emitted from another source. However it's accomplished, the result is zero net greenhouse gas emissions. The most common form of carbon offsets involves renewable energy or energy conservation projects and reforestation.
Renewable energy projects eliminate carbon emissions by replacing them with lower or zero-carbon producing technologies such as wind, tidal, or solar power. Similarly, energy conservation projects help extend our existing energy supplies and stem the growth of carbon emissions. Finally, reforestation initiatives remove carbon from the atmosphere and sequester it in the form of living trees. Reforestation is the only natural process proven to reduce harmful carbon dioxide levels in our atmosphere.
When selecting carbon offsets, Catalyst chooses line-of-sight projects such as the urban park reforestation in southwest British Columbia initiated by EcoNeutral ERA—an initiative that meets ISO 14064 carbon standards and is protected by 80-year-long legal agreements.
Taking action equals competitive advantage
In direct terms, when it comes to the planet's carbon challenge we all have only two real choices: be part of the problem or be part of the solution. And these days, being part of the solution is a clear competitive advantage for businesses attuned to changing consumer behavior.
For more information on Catalyst's industry-leading carbon performance and how it contributes to the products we make, click to read about our Catalyst Cooled papers or contact a Catalyst sales representative:
In Canada - 604-247-4400
In the U.S. - 206-838-2070
In the next issue:
Five Steps to Sustainability
Find out more about Catalyst Paper and our lighter carbon footprint.
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