Keeping the Presses Running
In the deadline-driven world of publishing, ‘there’s a problem on the press’ is a phrase none of us wants to hear.
For all the hype devoted to digital design and high technology, print
on paper is a disarmingly simple medium for readers, consumers and
advertisers, made possible by a complex system of engineering,
chemistry and process technologies.
Finding the perfect combination of ink and paper remains an innovative blend of communication art and press room science.
changes – in humidity, roll tension, ink density, color palette, fiber
composition, or basis weight – can result in very different outcomes.
But, of course, deadlines are critical and that makes speed and
efficiency the twin priorities of every pressroom and mill. And that
means it’s the technicians and machine operators who are often the ‘top
guns’ and unsung heroes behind the breaking news that gets the
headlines or the advertising pieces that bring customers in the door.
Experience and process knowledge is a key factor in delivering optimal
business results – end to end. When pressroom problems develop, our
technical service team is ready to troubleshoot bringing a unique brand
of forensic analysis to the papers, processes and presses of our
Their expertise ensures we are
doing all that we can as a paper supplier to help you make the best
possible use of our lighter basis weight papers and keep the presses
On a personal note, there is one more reason none of us wants to hear of
a problem on the press. We know how much we all depend on others along
our value chain to succeed ourselves. As the final deadline for 2008
nears, and we pause to spend important time with friends and family, all
of us at Catalyst Paper send our sincere best wishes to you and yours
for the holiday season - and for the year ahead.
Senior Vice President, Sales and Marketing