Paper Life Cycle
Proud to produce paper
We're proud to produce paper. Paper is a readily recoverable, reusable and renewable resource — and it holds primacy as our preferred medium of communication. With it, humans are able to create material that engages, informs, and inspires.
The Paper Life Cycle project promotes greater understanding of key issues across the paper supply chain. It encompasses topics such as climate change, forest management practices, recycling, illegal logging, energy use and product performance. Users can download forest trend reports, white papers, case studies and fact sheets. In addition, Paper Life Cycle offers regular updates and expert opinion on the latest industry news.
A multi-stakeholder initiative developed by Metafore (a program operated by non-profit organization GreenBlue), Paper Life Cycle offers key environmental information about the sourcing, production and use of paper so that buyers of paper and fibre-based products can make better-informed purchasing decisions with an eye to sustainability.
Follow these links to learn more about the life cycle of paper and the environmental considerations of print and digital communications.
It’s a common — though erroneous — belief that "going paperless" saves trees, and that shifting to digital media is good for the environment. In reality, whole trees make up only a modest proportion of the fibre used to make paper in Canada. And Catalyst has an especially high proportion of sawmill wastes in its fibre mix.
The reality is, all communication methods impact the environment — and the environmental footprint of digital communications can be significantly higher than paper. For example:
A Virtuous Cycle
Not only are Catalyst products largely made from wastes, they are fully recyclable. Paper recovery rates have climbed steadily in the US, where most of our products are sold. Close to 90% of Americans have access to paper recycling programs and two-thirds of the total supply was recovered in 2011.
But since recovery will never be 100%, and paper can only be recycled so many times, the supply needs to be continually renewed with “first generation” products. Catalyst helps meet this need – and with a low environmental footprint that not even all recycled mills can match.